Are you wondering how digital resources can help your business create high valuations like start-ups? Is your board asking difficult questions around the digital? Do you feel disruption is imminent but do not know how it will impact your competitive position? Are you worried about dealing with the legacy built over the years? Do you want to transform, yet are hesitant in taking the associated risks? If such questions are bothering you, then LEADDDING – leading digitally to disrupt, innovate and grow – can help you get answers. Harnessing rigorous research, the book weaves a compelling argument necessary for incumbent businesses to successfully transform themselves with the help of digital resources.