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How Growth Ready Are You?

Customers are spoiled by choice, markets are dynamically competitive and opportunities are many yet fleeting. That’s the new paradigm of business environment. The biggest challenge with ensuring growth in such paradigm is the inertia posed by the older paradigm, a paradigm of addressing few and big customer segments, handling long strategic cycles and dealing with habit forming grooves, which organizations find difficult to come out of.

Many enterprises find themselves stuck in this older paradigm and despite intent (and need), they find it difficult to continue with their growth trajectory. The new paradigm is fraught with operational and environmental risks and demands agility, efficiency, and risk management. Many business organizations may not be ready for the new paradigm. In short they may not be growth ready.

Ask yourself, if as a business leader, you are finding it increasingly difficult to grow. The shareholders are asking for more but you are really at your wit’s end as to where that more shall come from. How to grow at a desired pace becomes a moot question.

Ask yourself, if as a business leader, you are finding it increasingly difficult to grow. The shareholders are asking for more but you are really at your wit’s end as to where that more shall come from. How to grow at a desired pace becomes a moot question.

I call it lack of growth readiness, a situation in which the organization is not adequately prepared for capturing the potential growth.

readiness-for-growthThe five aspects of growth readiness are – 

New leadership orientation, New strategic bases, New structures of implementation, Renewed culture and Use of new technologies. 

Each aspect represents a dimension of readiness. Coeus Age Consulting has created a framework based upon these five aspects of growth. The framework and the related instrument can be used to assess an organization’s growth readiness.

An organization requires commensurate readiness on all the five aspects to be really growth ready. We can help an organization not only assess itself on growth readiness but also design interventions to plan and enhance its growth readiness.

Each organization shall find its current situation unique and hence the forward path chosen too shall be unique.

For a detailed description, read the blog or write to us at kds@coeusage.com for a customized presentation.